Baby Jalebi products are the best for your baby: Gunia Chopra & Rati Nehra

Until really a short while ago, it was really taxing for mothers and fathers of young small children in India to store for their minimal ones, specifically when it came to purchasing high quality things. The dearth of alternative both of those in conditions of models and quality, created the undertaking a tough a person without a doubt. Fortuitously, factors are transforming and the homegrown label at the forefront of this adjust is Baby Jalebi, started by Gunia Chopra and Rati Nehra in 2015. The founders be part of Sunday Guardian for a chat about their flourishing manufacturer that sells children’s items across classes. Excerpts from an edited job interview:
Q. Why did you determine to enter the children’s products and solutions house?
A. We are childhood mates who also transpire to be sisters-in-law. When we ended up undertaking up our baby nurseries for our very first small children and on the lookout for baby essentials, we realised that there ended up no superior-finish goods accessible in India. We questioned why Indians are so sceptical about buying items built in India. We desired to alter this by putting out superior-quality premium baby products that were manufactured in India for Indians.
We released our web page in July 2015, immediately after having element in numerous Delhi exhibitions the place the reaction and responses was quite beneficial. New mothers and fathers are now extremely acutely aware about what goes into the solutions getting utilised for their babies. That’s why, our baby bedding created with GOTS Accredited Natural Cotton and our diaper luggage made keeping type and operation in mind, ended up very appreciated by everybody.
We also didn’t want to restrict ourselves to 1 metropolis or retail store, so we selected the e-commerce route to give obtain to everybody. We were being so satisfied when within just the to start with 5 minutes of the launch of our web page, we had a few orders from Tamil Nadu and Kerala! We also ship throughout the globe, as clients arrive at out to us as a result of our dedicated shopper care line to area orders. Aside from our site, we are offered on Amazon, FirstCry and Flipkart.


Q. What does Newborn Jalebi stand for as a model?
A. Baby Jalebi stands for all the things that is ideal for your baby. We structure, manufacture and current market all our goods ourselves. As a designed in India brand name, we want folks to sense proud of the fact that ours is an Indian solution that is also premium. New moms and dads from our era have access to so a great deal details, they know particularly what they want and do not want to compromise on products for their boy or girl. Watching our brand’s development above the last several many years has been inspiring and it retains us heading. We adore acquiring customer photos and comments.
The response to our solutions is apparent from the positive responses of clients as perfectly as the several stars who use our solutions on their personal. These consist of Sania Mirza, Kareena Kapoor’s son Taimur who enjoys our backpacks and masks, Dia Mirza, Kalki Koechlin, Sameera Reddy, Soha Ali Khan, Bruna Abdullah, Sunny Leone, Lasya Manjunath and a lot of other individuals. We have also had numerous celebs like Sophie Choudhary and Hina Khan attain out to us for gifting solutions for near friends and family members customers.
Q. What products do you present below the Little one Jalebi label?
A. Baby Jalebi started with making baby beds and bedding. In excess of the several years, even so, we have expanded our product or service array to go over anything a person requires for a child’s initial couple of many years. This consists of diaper bags, transforming station and caddy, new-born essentials like bibs, swaddles, burp cloths, bassinets, kid’s backpacks, storage baggage and enjoy mats. In 2020, we released young children experience masks and most not too long ago, we launched a apparel line for children from -3 several years. Child Jalebi is with parents from Day 1 until the time the baby goes to college.
From our fashionable and functional diaper luggage to our natural and organic cotton baby bedding and baby nests and beds, we set a great deal of believed and treatment into every single merchandise. Our diaper bags are unisex, made of vegan leather-based and waterproof canvas. Our apparel line is built with the softest breathable muslin, which can make it ideal for play, rest or social gathering.
The best section of Little one Jalebi’s line is the simple fact that our items can be personalised, which would make them further particular and a favorite for gifting.


Q. Do you start seasonal collections?
A. We launch new collections thrice a yr across our product or service types. Our clothing line, named Boondi is a the latest addition. More than the many years, we experienced so several of our buyers and followers inquiring us for apparel. We desired to start a clothes line for babies which was snug and nevertheless in line with our aesthetics. So, we introduced our line of snugs, which we get in touch with playwear. The USP of these is that you can personalise them with your child’s title. We have also a short while ago launched a new assortment of bags, bedding and beds. We are frequently producing new styles and are often in advance of the curve.
Q. What have been the greatest challenges you have faced so significantly? How have you get over them?
A. Our major challenge has generally been outlining the inherent price and superior good quality of our high quality goods by means of an on line medium. There are so a lot of affordable and easy imports and knock-offs from other countries accessible on the market, so individuals are very easily confused by the lessen pricing of similar merchandise made available on numerous marketplaces. Sad to say, they pay the cost for purchasing those people later when they are stuck with inferior quality and non-purposeful items that malfunction at the worst of times.
Baby Jalebi’s solutions are intended and created making use of the greatest high-quality resources to guarantee that one particular has all the best gear and instruments for their babies’ very first several years.
Q. What has been your biggest reward?
A. Our major reward is when new mothers and fathers notify us about our products and how substantially they’ve beloved employing them. Our prospects and fans are our major validation, as they retain sending in shots and evaluations of our products and solutions with their babies. We really like spotting our goods randomly becoming utilised by customers throughout India. That thrill hardly ever receives previous.
As is the case with our most vital buyers – babies, ours is a story that continues to expand and delight. We work challenging as a crew to scale and find out new skills. The planet and its prospects are our teachers and if there is a better way to do anything or for us to improve a products alongside the way, we do it. The journey of expansion and evolution is what is most critical to us.
Q. What are you operating on upcoming?
A. The future phase of Baby Jalebi’s business trajectory is focused on adding a lot more items to our existing merchandise offerings. We want to make the model a a person quit store for all baby and mom wants. We will also be focusing extra on new factors of sale and creating much more offline partnerships. As every single mum or dad is aware of about their baby – the finest is normally yet to appear!

Noor Anand Chawla pens way of life posts for numerous publications and her blog site www.nooranandchawla.com. She can be reached on [email protected]